Communication: The Cornerstone of Family Engagement

“Engagement” is the new buzz. Whether you are a business trying to increase loyalty with customers, an organization trying to increase employee satisfaction or a school trying to increase participation
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Engagement vs. Involvement: Building an Inclusive School Community

There is a strong consensus, supported by a variety of research from the last 40 years, that positive parental engagement can and does significantly impact student outcomes. Yet, the challenge
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The Buzz on Parent Engagement

Almost two decades ago a popular report stated something we intrinsically seem to know today: “The family is critical to student achievement” (Henderson, A.T., & Berla, N. 1994). While this
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Facebook 101 for Schools

Facebook is one of the easiest ways to promote your school online. With over 1.71 billion monthly active users, Facebook is the most popular social network worldwide. Almost half of
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School Marketing Today: Going Digital

Remember when the World Wide Web first launched in the 90’s? With technology at their fingertips businesses were building websites and publishing content online at a maddening pace, often before
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Parent Engagement: Beyond Volunteerism

A growing body of research underscores the connection between parent engagement and student outcomes, clearly indicating that parental involvement has a positive impact. Schools have attempted to encourage parent engagement
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The Anatomy of a Great School Message

Parents face a near daily barrage of decisions about what is best for their children, from what to eat to how much technology is appropriate to which school they should
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Building Community

The Honeybee has been around for millions of years. Countless other species have come and gone, but the Honeybee has persevered. Why? One theory is that unlike many other species bees
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