Professional Services
Creating buzz in communities everywhere.
At Hive Digital Minds, we specialize in helping schools more effectively reach, connect and engage their key stakeholders. From communication strategies to student recruitment plans and training programs, our Professional Services team is your partner to help create a thriving school community.
Brand Identity
A strong brand conveys the essence of your school and influences how you connect with your families and supporters. Our Professional Services team works with schools to create new brands and refine existing ones. From logo development to design and story creation, we deliver a brand identity which reflects your mission and ensures consistency across all channels of communication.
Apex Community School
New School Logo
Apex is a new K-8 school opening in the Douglas County School District in August 2019. Their founding team reached out to Hive for assistance in developing the school’s brand identity before they launched their student recruitment efforts.
Our team at Hive collaborated with the founders of Apex over several months to understand the vision and school program. The end result – a new school logo, tagline and updated recruitment materials which highlight the unique characteristics of Apex, the needs of its community and passion of its founders.
Apex Community School
New School Logo
Apex Community School
New School Logo
Apex is a new K-8 school opening in the Douglas County School District in August 2019. Their founding team reached out to Hive for assistance in developing the school’s brand identity before they launched their student recruitment efforts.
Our team at Hive collaborated with the founders of Apex over several months to understand the vision and school program. The end result – a new school logo, tagline and updated recruitment materials which highlight the unique characteristics of Apex, the needs of its community and passion of its founders.
Platte River Academy
Timeline Story
Platte River Academy is a K-8 charter public school located in Highlands Ranch, Colorado. With their 20-year anniversary celebration on the horizon, the leadership team was looking for a creative way to share its rich history with their school community.
Hive designed a Timeline Wall to replace several school bulletin boards in the main corridor of the school.The Timeline Wall highlights the school’s beginning in 1998 and showcases several key milestones, ending with a photo of their 20-year celebration. An unexpected benefit – the students have enjoyed learning about the history of their school as much as the parents and visitors!
“The staff at Hive is incredibly knowledgeable, responsive and a lot of fun to work with. Our board, parents, staff and students loved working with them and felt heard and valued.”
– Alan McQueen, Director of Innovation
Platte River Academy
Platte River Academy
Timeline Story
Platte River Academy
Timeline Story
Platte River Academy is a K-8 charter public school located in Highlands Ranch, Colorado. With their 20-year anniversary celebration on the horizon, the leadership team was looking for a creative way to share its rich history with their school community.
Hive designed a Timeline Wall to replace several school bulletin boards in the main corridor of the school.The Timeline Wall highlights the school’s beginning in 1998 and showcases several key milestones, ending with a photo of their 20-year celebration. An unexpected benefit – the students have enjoyed learning about the history of their school as much as the parents and visitors!
“The staff at Hive is incredibly knowledgeable, responsive and a lot of fun to work with. Our board, parents, staff and students loved working with them and felt heard and valued.”
– Alan McQueen, Director of Innovation
Platte River Academy
SkyView Academy
Brand Identity Guide
As founders of SkyView Academy, a charter public school which opened in 2010, our challenge was to create a simple and consistent messaging strategy we could use across all our communication mediums. Serving families from preschool thru high school, we sought to create a reference guide we could pass off to the future leadership team which would ensure high integrity of the SkyView brand.
Our team created the initial SkyView story – vision, mission and founding principles. We worked with our creative designer to develop the school logo, color palette and school mascot. All of these elements were pulled together in a SkyView Brand Identity Guide which continues to be used today to ensure consistency in communications across the school’s entire PK-12 program.
SkyView Academy
Brand Identity Guide
SkyView Academy
Brand Identity Guide
As founders of SkyView Academy, a charter public school which opened in 2010, our challenge was to create a simple and consistent messaging strategy we could use across all our communication mediums. Serving families from preschool thru high school, we sought to create a reference guide we could pass off to the future leadership team which would ensure high integrity of the SkyView brand.
Our team created the initial SkyView story – vision, mission and founding principles. We worked with our creative designer to develop the school logo, color palette and school mascot. All of these elements were pulled together in a SkyView Brand Identity Guide which continues to be used today to ensure consistency in communications across the school’s entire PK-12 program.
Marketing Communications
Families today are spending more time researching different educational options for their children, yet many schools struggle to communicate how their program is different from other schools in their community. From communication strategies to student recruitment and social media, our Professional Services team helps schools identify, package and promote their educational programs to increase student recruitment and parent engagement.
Academy of Advanced Learning
Student Recruitment Plan
The Academy of Advanced Learning (AAL) is a K-8 charter public school in Aurora, Colorado. During the school’s startup years, their founding team was looking for assistance in developing a comprehensive student recruitment plan in preparation for their opening in 2018. The challenge – building awareness around school choice in a diverse urban community.
Our team at Hive collaborated with the founders of AAL for several months to develop the school’s brand identity, recruitment materials and campaigns. The end result – an integrated student recruitment plan focused heavily on grassroots efforts, volunteers and community partnerships to help spread the word about AAL and the unique characteristics of the school.
“Hive Digital Minds made all the difference. Because of their expertise in communications and marketing, we were able to attract over 500 families to our new charter school in Aurora. We simply would not have been able to open with our budgeted enrollment projection without them.”
– Mike Miles, Founder and CEO Third Future Schools
Academy of Advanced Learning
Student Recruitment Plan
Academy of Advanced Learning
Student Recruitment Plan
The Academy of Advanced Learning (AAL) is a K-8 charter public school in Aurora, Colorado. During the school’s startup years, their founding team was looking for assistance in developing a comprehensive student recruitment plan in preparation for their opening in 2018. The challenge – building awareness around school choice in a diverse urban community.
Our team at Hive collaborated with the founders of AAL for several months to develop the school’s brand identity, recruitment materials and campaigns. The end result – an integrated student recruitment plan focused heavily on grassroots efforts, volunteers and community partnerships to help spread the word about AAL and the unique characteristics of the school.
“Hive Digital Minds made all the difference. Because of their expertise in communications and marketing, we were able to attract over 500 families to our new charter school in Aurora. We simply would not have been able to open with our budgeted enrollment projection without them.”
– Mike Miles, Founder and CEO Third Future Schools
Douglas County School District
School Marketing Plan
Click.Eat.Go. is a new lunch program created by the Douglas County School District’s Nutrition Services team . It provides an option for families to pre-order a sack lunch as an alternative to a hot lunch, which can be picked up from a designated spot in the lunchroom. DCSD was seeking assistance in the launch of a Click.Eat.Go. pilot program at three elementary schools.
Hive’s professional services team collaborated with staff from Nutrition Services to develop all promotional materials for the Click.Eat.Go. program. We also worked directly with school leaders from each of the pilot schools to develop an integrated school marketing plan to increase awareness of the lunch program and participation from students at each school.
Douglas County School District
School Marketing Plan
Douglas County School District
School Marketing Plan
Click.Eat.Go. is a new lunch program created by the Douglas County School District’s Nutrition Services team . It provides an option for families to pre-order a sack lunch as an alternative to a hot lunch, which can be picked up from a designated spot in the lunchroom. DCSD was seeking assistance in the launch of a Click.Eat.Go. pilot program at three elementary schools.
Hive’s professional services team collaborated with staff from Nutrition Services to develop all promotional materials for the Click.Eat.Go. program. We also worked directly with school leaders from each of the pilot schools to develop an integrated school marketing plan to increase awareness of the lunch program and participation from students at each school.
Spacious Skies
PR & Social Media Campaign
Spacious Skies is a proposed K-8 charter public school applying to Colorado Springs D49 to open for the 2019-2020 school year. The school’s founding team has deep experience in education and academic programs and was looking for a partner to help build awareness of their program in the Colorado Springs community.
With a limited budget for student recruitment, our team at Hive focused on highly targeted activities which would increase the opportunities for prospective families to meet with founding team members and learn more about the school’s program. We reviewed the Spacious Skies messaging statements to ensure they reflected the school’s mission and created a public relations and social media campaign to increase the number of followers on the school’s social media sites.
Spacious Skies
PR & Social Media Campaign
Spacious Skies
PR & Social Media Campaign
Spacious Skies is a proposed K-8 charter public school applying to Colorado Springs D49 to open for the 2019-2020 school year. The school’s founding team has deep experience in education and academic programs and was looking for a partner to help build awareness of their program in the Colorado Springs community.
With a limited budget for student recruitment, our team at Hive focused on highly targeted activities which would increase the opportunities for prospective families to meet with founding team members and learn more about the school’s program. We reviewed the Spacious Skies messaging statements to ensure they reflected the school’s mission and created a public relations and social media campaign to increase the number of followers on the school’s social media sites.
School Websites
A school’s website is typically the first impression for a prospective family, employee or donor. How a school chooses to tell its story, both visually and contextually, is critically important in the early stages of building relationships with these key stakeholders. With numerous tools available to school leaders, our Professional Services team can help you develop a needs assessment, recommendation and long-term school website strategy which effectively meets your budget and available resources.
Indian Peaks Charter School
K-8 School Website
Indian Peaks is a small public school in rural Grand County, CO. With a total school enrollment of less than 50 students, a small shift in enrollment numbers has a significant impact on the school’s operating budget. Indian Peaks reached out to Hive to redesign their school website and help with student recruitment efforts.
“I absolutely love Hive Digital Minds! We needed to recruit at least 10 new students to keep our small but mighty school alive and Hive staff members stepped up and helped us with a recruitment plan. We exceeded our goal and recruited 22 new students!”
Allison Beauvais, Director
Indian Peaks Charter School
Indian Peaks Charter School
K-8 School Website
Indian Peaks Charter School
K-8 School Website
Indian Peaks is a small public school in rural Grand County, CO. With a total school enrollment of less than 50 students, a small shift in enrollment numbers has a significant impact on the school’s operating budget. Indian Peaks reached out to Hive to redesign their school website and help with student recruitment efforts.
“I absolutely love Hive Digital Minds! We needed to recruit at least 10 new students to keep our small but mighty school alive and Hive staff members stepped up and helped us with a recruitment plan. We exceeded our goal and recruited 22 new students!”
Allison Beauvais, Director
Indian Peaks Charter School
North Star Academy
K-8 School Website
In 2013 the leadership team at North Star Academy identified a strategic initiative to review the school’s brand identity, website and communications strategy. They wanted their entire school community to be part of this process and provide input on the current and future direction of the school.
Hive Digital Minds was hired to lead this effort. Through a combination of small focus groups and online surveys, our team collected feedback from staff, parents and community members. The end result – a new school website, refined messaging and annual recruitment plan.
Now, five years later, we are fortunate to once again work with the incredible school community at North Star Academy. Next fall we will be launching an updated school website, promotional videos and a fundraising program as we continue to find innovative ways to increase parent and community engagement.
“I have worked with Hive for the past couple of years and have been impressed with their commitment to excellence. They are diverse and flexible in the services they offer. They are well connected and take the time to truly understand the community and their needs.”
– Kendra Hossfeld, Principal
North Star Academy
North Star Academy
K-8 School Website
North Star Academy
K-8 School Website
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SkyView Academy
PK-12 School Website
SkyView Academy is a PK-12 charter public school located in a suburb south of Denver. The school’s IT department was tasked with designing a new school website which had a more professional look and feel, simplified navigation and was mobile responsive. SkyView partnered with Hive to build a custom school website.
SkyView’s challenge was primarily due to the large school community it served – staff and parents in preschool through twelfth grade. Our recommendation included an increased focus on prospective families, so they could easily learn more about the school program relevant to the age of their child and opportunities to visit the school to learn more.
Prior to the start of the new school year, Hive launched the new SkyView website. The navigation menu had been simplified so parents could more easily find what they were looking for. New photos had been collected to showcase the students at the school. All existing content had been reviewed and updated to reflect the upcoming school year. The site was also created to be mobile responsive, so parents could more easily find what they were looking for on any device.
SkyView Academy
PK-12 School Website
SkyView Academy
PK-12 School Website
SkyView Academy is a PK-12 charter public school located in a suburb south of Denver. The school’s IT department was tasked with designing a new school website which had a more professional look and feel, simplified navigation and was mobile responsive. SkyView partnered with Hive to build a custom school website.
SkyView’s challenge was primarily due to the large school community it served – staff and parents in preschool through twelfth grade. Our recommendation included an increased focus on prospective families, so they could easily learn more about the school program relevant to the age of their child and opportunities to visit the school to learn more.
Prior to the start of the new school year, Hive launched the new SkyView website. The navigation menu had been simplified so parents could more easily find what they were looking for. New photos had been collected to showcase the students at the school. All existing content had been reviewed and updated to reflect the upcoming school year. The site was also created to be mobile responsive, so parents could more easily find what they were looking for on any device.
Google Training & Support
We recognize Google is a fixture in many schools which is why our SchoolBzz communications platform integrates with G Suite for Education apps like Google Classroom. But becoming a G Suite school is only the first step, and our experienced coaches can also work directly with your school to develop a professional development program to ensure effective adoption and usage of Google’s education suite.
Learn more how our Professional Services team can help your school more effectively reach, connect and engage your families and supporters.
Contact us today at info@hivedm.com or 800.213.8915.